In Q3 2024, UK adspend grew by 9.7% to £10.6bn, a record high, according to the Advertising Association. This rise outperformed forecasts and was driven by growth in Online Display (+15.2%), Search (+12.6%), BVOD (+8.7%) and Direct Mail (+12.9%).
This shows that, despite the challenging economic climate, brands continue to show faith in the power of advertising. Indeed, for the FY 2024, spend is expected to top the £40bn mark.
