March saw the much anticipated launch of the Advertising Association All-In census for 2025.
This industry-wide initiative is a crucial step in making advertising more inclusive, diverse, and representative and means that by taking part we are helping to shape a future where everyone’s voice is heard and valued.
The last census, in 2023, uncovered that while the industry is majority-comprised of women, they are disproportionately lacking in Adland CSuite.
Additionally, the industry was found to be under-representing disabled and workingclass people – leading to action plans to tackle this imbalance
