Some say romance is dead, but lovedup Brits were having none of it this February as searches for Valentine’s Day inspiration reached their highest point of the last five years. According to Google Trends, searches for ‘Valentine’s’ more than doubled year-on-year, whilst improving by over 25% from the previous peak in 2023.
This trend also played out on socials, with over 3m mentions of ‘Valentine’s’ on February 14th, according to Brandwatch – over 100,000 of which were in the UK.
