ITV recently announced its total advertising revenue (TAR) has increased by 2% following two consecutive years of decline.
This year’s increase was driven by growth in digital advertising revenue, rising by 15% year on year to £482m; though linear advertising still made up 30% of the broadcaster’s TAR, at £546m. Looking ahead, it’s likely that ITV’s 2025 figures will face tough scrutiny, being compared against the Euros in June and July last year.
Furthermore, the introduction of new restrictions on less heathy foods in advertising, coming into play this October, may negatively im
