Ultimately, businesses want to know that advertising had an incremental impact on business metrics, such as conversions, sales or revenue. By analysing historical data, we can use effectiveness measurement techniques to determine how valuable each marketing channel has been. To help brands get the most out of modelling and marketing strategy recommendations, you need to have the right infrastructure and approach in place for meaningful effectiveness measurement.
Get our best practice principles guide to learn what you need to put in place to improve your digital measurement of campaign effectiveness.
