Channel 4 have recently launched a new dedicated section across its streaming services, ‘the un-algorithmy algorithm’, whereby viewers can access content collections created exclusively by people, for people.
The result is unconventional, unexpected and alternative human-curated content libraries, distinctly recognisable as C4’s unique tone of voice. Arguably, they are the only broadcaster to be bucking the trend of an abundance of automation; instead, recharacterising their approach to content personalisation, championing the audience in the process.
