In a year in which total commercial radio ad revenue grew by 3.2% to £738m, digital radio ad revenue now makes up more than a tenth of that spend – rising by 6.6% in 2024 to reach £77m.
This mirrors a wider trend within the Audio industry towards both commercial and digital channels.
According to RAJAR’s Q4 2024 results, more than 72% of all radio listening hours were consumed digitally, while Online Radio now reaches 44% of all adults, up two percentage points quarter-on-quarter. Additionally, commercial radio’s share of audio vis-à-vis BBC stations continues to grow each year.
