the7stars

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The Power of Words is the7stars’ latest thought piece into the usage and importance of subtitles and captions within advertising. Partnering with Differentology and Walr, the7stars explore how subtitles are becoming all too common and can be used to aid impact and content understanding. A two-phased research approach was carried out to explore the effects on varied creative assets and what we can collectively all do about it.

If you are interested in understanding more, then please reach out to the7stars Creative department and Insight team: supernovastudio@the7stars.co.uk & teaminsight@the7stars.co.uk

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