Gousto

Amidst the COVID-19 pandemic, Gousto was presented with a unique opportunity. The dinnertime experience had become a key time for music listening since the pandemic began, with the streaming of Spotify’s cooking playlists increasing by over 141% in 2020. 

With the relatively small budget, we aligned two brands famous for choice – Gousto and Spotify – using data to bring that variety to life in a way that was fun and engaging.  

With Gousto being the first recipe box provider with an intelligent recommendation engine that suggested bespoke menus, we collaborated with Spotify to inspire the nation to discover new flavours and be more adventurous with what they eat and cook at home. 

• We created a cadence index that aligned with Gousto’s wide range of recipes to form itself into audio ads and video units that drove prospects to a microsite where their listening habits were turned into delicious recipes. 
• As if that wasn’t enough, we then worked with Mother – Gousto’s hired creative agency – to curate bespoke ‘Gousto Beats’ playlists that were aligned to every single Gousto recipe. With Spotify also verifying their account, we ensured that any time a customer received a new recipe card, they would also have a QR code linking to a brilliant related Gousto playlist to dance to while cooking.