Intro

On the 1st June 2017, Suzuki relaunched the Swift – a family favourite and arguably the most iconic car in their range. The new Swift is dynamic and innovative; it is an evolution of the much loved existing model and will be pivotal to driving sales growth for Suzuki in the UK and Ireland in 2017 and beyond.

The Brief

The challenge was to develop the launch strategy for the Swift and by doing so, energise the Swift DNA to a new audience. We needed to drive awareness of, and participation in, #TheSwiftList to bring the car’s sense of fun to life. We need to not only ensure standout within a congested market segment, but establish the new Swift as a hero model with sales that reflect this.

What We Did

Our hero creative is running in impactful environments across TV, OOH and rich media digital takeovers to launch #TheSwiftList encapsulating the everyday escapades that the Swift enables. This is supported by sequential targeting of short form video across social and video network platforms to ensure that everyone gets to bear witness to the breadth of fun things to do with the new Swift. Finally, we are partnering with influencers and advocates who have been set their own #TheSwiftList challenges to inspire their fans to follow suit. Have you ticked anything off #TheSwiftList yet?

The Results

TBC

Case Studies