Intro

Getting the nation to ‘Lounge On’ this summer...

On the Beach are an online travel agent with big ambitions. Following a period of sustained and rapid growth (averaging over 30% YOY) their vision is to “be Europe’s leading online retailer of beach holidays.”

The Brief

Christmas 2016 saw On the Beach launch a new creative positioning encouraging the nation to “Lounge On” with On the Beach.

The media was tasked with driving awareness of this new position; moving brand metrics (awareness and consideration); as well as driving increased traffic and sales through the site in a difficult client for tourism.

What We Did

A multi-media campaign is currently live including a national TV campaign alongside a London-centric upweight in outdoor, radio and online.

The TV and data teams are busy identifying and negotiating hand-selecting programming and channels that favour our audience enabled by a combination of TV attribution modelling and our unique buying approach to optimise the schedule on a weekly basis.

The Results

Results to come.

Case Studies

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