Intro

Money.co.uk are challenging consumers to check their financial quotes by visiting their website which checks more financial products than anyone else in the market.

The Brief

Money.co.uk are an established bit little known brand, a financial comparison website that compares more products than any other comparison service.

We were tasked with driving brand awareness of Money.co.uk so we can compete with the well-established and well known price comparison websites.

What We Did

We know our audience well and after bespoke consumer research we knew we had to position ourselves as the smart alternative to the gimmicky price comparison websites.

Using extensive audience analysis, we built a smart media plan that reduced wastage by;

• Running a highly-targeted TV campaign, selecting channels that we know our light TV viewers will be watching. Kicking off the campaign with a roadblock on Monday 2nd
• Supporting the TV campaign is an extensive digital video campaign using a combination of Broadcaster VoD and multiple Digital Video platforms to target light TV viewers who we can’t reach on TV
• Finally we know our audience have a strong London skew so to further drive campaign awareness we have activated a vibrant London Underground OOH campaign to stand out amongst other advertising encouraging people to check.

The Results

We are live now. Results to come.

Case Studies

Money.co.uk

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Bacs

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